Why Some Customers Are Willing to Pay 20% More and Stick with Their Supplier?

When a construction surge hit the local area in mid-2025, the ABC Excavation Company found itself in a tough spot: demand for projects was rising, but their fleet of aging excavators was slowing down operations. “We had projects waiting, deadlines approaching, and only one excavator still running,” recalls Mr. John, the site supervisor.

No Time for OEM Lead Times

New excavators from local dealerships required a 5–8 week lead time. “By the time they arrived, we’d miss the entire construction season,” says John. They looked into rentals, but monthly rates were high — and the available units were overworked.

Why Some Clients Stick to Their Supplier — Even at a 20% Premium

After reviewing photos and test videos of used excavators from Japan, they decided to purchase. Within 11 days, two Komatsu PC220 excavators arrived — fully serviced, repainted, and ready for work. "No delay, no hassle," John says. "We unloaded and went straight to work the next day."

What Changed on the Ground?

• Site preparation time dropped by 28% within two weeks.
• Daily output increased from 85,000 to 110,000 cubic meters of earth moved.
• Operators reported less fatigue and smoother operation.

Local Workers, Local Wins

What surprised them most? “Our operators were doubtful at first,” John admits, “but now they swear by these excavators.” The company now runs three shifts — and is exploring opportunities to expand operations into neighboring countries.

“We were hesitant at first. But in the end, we got two solid machines, fast delivery, and control over our schedule. It paid off.”
— Mr. John, Site Supervisor

Why This Matters

In fast-moving industries, timing can be everything. With the right used heavy equipment, small and medium-sized businesses can outpace the competition — even at a premium price — and succeed where others falter.